If you look at the title of this post and have no idea what any of those types of labels look like, do not fear for you have probably touched, seen, opened or have come across all of these labels when purchasing various items. These labels are commonly found on many different products in grocery stores on the packages for chemical cleaning products, vitamins, nutraceuticals and pharmaceuticals. Now these labels are all similar in various ways but it is good to know what makes them different and why when choosing the best product for your packaging needs.
Booklet Labels and Extended Content Labels:
Booklet labels and extended content labels are used on products that have extensive information and facts which cannot be fit into the area of a single label on the packaging. Just as it sounds, booklet labels open like a book in a multi-panel format so that the information about the product remains easy for the consumer to read and easy for the producer to ship as many units as possible by retaining the shape of their packaging. Often times these labels will unfold like a leaflet brochure. Extended content labels are the same thing as booklet labels but tend to be removable because they provide extended information that is not usually informative and are used more for advertising and promotional purposes.
Booklet Labels are attached by a self-adhesive label. ECL’s are also attached with a self-adhesive label but tend to be removed or re-sealable depending on the product it is attached to. Also ECL’s are more customizable by shape and size than booklet labels because they do not need to have the same dimensions as a self adhesive label. Traditionally you will find these labels on small bottles or large cartons and containers of different products.
Instant Redeemable Coupons:
Instant Redeemable coupons are very similar to extended coupon labels in the way they are made. IRC’s are affixed to a package using an adhesive backed specialty liner as a promotional offer and can be removed from the stick – on label. These are most commonly found in the food and beverage industry to promote events, product deals, and other various award-based opportunities for customers.
The largest benefit afforded by all of these types of labels is that they can reduce packaging costs for producers. First they are cheap and easy to make because they do not require as much material as a traditional label while providing the necessary extensive product information. Also, they eliminate the need for new product packaging because they can be easily applied to existing packaging.